Marketing OR Advertising

In this article I will be discussing the concepts and true meanings of advertising and marketing. In understanding these concepts we will have a better understanding of what these words mean and how to better put them to use.

When you think of the words advertising and marketing you usually come to the conclusion that they are the same things. This is a mistake that many entrepreneurs fall into which is why many business owners fall into a pit of watching advertising dollars skyrocket with limited return. Before I get into depth of which method is better, we must first analyze what each one means individually.

Advertising basically means to make something generally and publicly known. Regardless of what you do, you must make your product or service known in order to be utilized by consumers. Without having your product brought to the attention of the public, people will not be able to know that you even exist. Without the knowledge of existence the consumer will have no information to obtain your services.

Marketing on the other hand means to expose for sale in a market. The word marketing itself brings about a much stronger sales term then just advertising. Marketing emphasizes the sale of a product or service within a marketplace. Instead of just making your services publicly known, you are directing your services for sale through a consumer marketplace.

Many businesses owners fall short because they put these two words in the same category. These two words have different meanings which undoubtedly will bring about different results. When you are advertising you are just trying to make your product known. When you are marketing you are distributing your services for sale to a marketplace.

I will not say as marketers or as advertisers. I will say as sales people. The reason why I say as salespeople is because regardless of what type of business you are in, whether it is products, services or a combination of both, you are a sales person. Many people dislike the view of being a salesperson, but even if you are not the individual doing door to door sales, your are still a sales person. When you interact with your customers you are selling yourself with customer service and care. When you run an ad campaign, you are using your ads to be the sales person to attract new prospects to you. In everything we do, even to obtain employment, we are selling ourselves.

With growing competition within every industry, it is impossible to not flourish within any chosen industry without sales. Your sales may not be direct pitches, but that still does not mean that you are not constantly selling yourself. The key to generating sales is by combining advertising and marketing together. We understand the definitions of what sales and marketing mean, now let us combine these words to see what the end result would be.

When combining the words sales and marketing together, we have the result of to make something publicly and generally known to expose for sale in a market. This meaning alone has a much more powerful meaning then just advertising and marketing individually. With this result, marketing and advertising working hand in hand with one another will not only publicize your business but also have a better opportunity of obtaining new clientèle.

When seeing the true meanings of the words advertising and marketing we can form a different opinion of what they really mean. As we explore these meanings we can clearly see their different objectives. When bringing these words together and seeing how they not only can work together to reach our sales goals, but stand stronger together then alone, we can see the true potential and power of these concepts. Now that we can understand the power behind these concepts we have to put these concepts to work for us.

I hope you enjoyed this article and it helped you understand the true concepts of marketing and advertising. Look for my next upcoming article which will display detailed information to further improve your marketing and advertising campaigns.